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announcements BIG Changes at Action-Figure
Posted by adrian on Saturday, December 18, 2004
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Things are changing at Action-Figure, that will have big impact on the site going forward, and so therefore I'm going to explain what and why in depth...


Things are Changing.

I've actually held off posting this for some time now, but there's lots to tell you, and I didn't want this to end up one of my long winding posts that people like to pick holes in. But as always, time is against us, and so it looks like it's going to end up like that.

Now I know you guys all think we've been bought out or are gonna start charging. Nope, that's not what we're announcing. There are basically two parts to what we're going to announce... one is good and one is bad.

So let's start with the good, and this comes out from a long running issue, readers have. This all orginated out of the forums, and I hope our forum posters now understand why we've been strangely silent about a number of issues. An issue with the forums has long been about uploadable avatars. Now the reason hasn't been implemented was due to a technical issue, and hence the feature has been unavailable to members for some time now.

The problem is that to fix it, it was much more complicated than applying an update or a patch. Whilst I haven't counted them, I know the site comprises of well over 100,000 pages. To make these changes, we need to make some pretty fundamental behind the scenes changes to the site.

The site is built in layers building from the database, through layout design to areas of the site like forums. Change anything major on any layer and you have to make changes to all the layers above. And we have to make some fundamental database changes to sort out the avatars issue and pave the way forward.

Now I pride myself that downtime when we implemented the new super server last March was just 15 minutes, but this is a lot more complicated. The result of which is a lot more downtime.

We've been waiting nearly the whole year to find an appropriate time slot to do it, and just after Xmas has been on the cards for some time now. Between Xmas and New Year, we'll be turning off the vast majority of the site whilst we implemented these changes. We aim to get done in under a week, but given that we've not done changes of this scale for 3 or 4 years (when we were a lot smaller), we're not going to make any guarantees.

So is the site going to change as you know it? Yes (but that's the bad news. I'll be coming onto that) and No.

In essence the site will remain the same. We'll still keep all the old features, but it paves the way for things we want to do in the next year.

So will the site look exactly the same? Pretty much. We do plan to tweak the site design to make better use of the space, and we want to optomise the design (for you design geeks out there: CSS), but it's not a redesign per say.

So that's the good news, but what about the bad news?
[pagebreak]
I need to give you a little background on the entertainment press in general. You see, a lot of the stuff you read in magazines is pure marketing. Some press outfits would be willing to give a brilliant quote for a movie in order to see the quote mentioned on a movie poster. It's pretty much like that across the whole entertainment industry, but there are a few outfits out there that believe that truth is the best policy. The problem is that it's not so clear cut. You see, if giving a glowing bit of press to a company meant you got an exclusive all the press was after, would you do it? It's not an easy answer. Do you take the short term hit to get the long term gain? To what level do you compromise. At one end is full disclosure, at the other end is you acting as the entertainment company's puppet.

Now the rules of journalism says that you should always do what's best for your audience, but that in itself is ambiguous, and different press outfits place themselves at different stages along the line between full disclosure and full marketing.

Here at A-F, we've publically stated our position. Now by doing that we always run the risk of opening ourselves to criticism, but I believe it's right to state your journalistic position to your readers.

Now you'd think that a site that promotes manufacturer's toys, wouldn't get any issues, and for the most part we've balanced the needs of readers and manufacturer's to great success. Others have done this in different ways, but that doesn't make their methods any less or more right.

But the market is changing, and I've observed a lot of changes in the past few months. The issues that have caused FAO and KB to go under, are leading manufacturer's to direct to consumer sales. Now I know a lot of the retailers who read the site have issues with direct to consumer sales, but my issue is with the knock on effect.

This isn't an issue with any particular company. I can honestly say that I have no issues, hand on heart, with any company or individual. I also understand why the market has gone this way, and in truth, if I was a manufacturer, I would be doing the same thing.

What's happening is that many of the toy companies are trying to build their own communities, and it's fragmenting the whole speciality market. Individually, it's not an issue, but the industry shift that is taking place now and will continue in the next year, is gonna cause us (and I truly believe others as well) some issues. Whilst I do not believe that A-F is the centre of the industry, sites like A-F serve a critical role in helping collectors find new properties they may be interested in.

A-F costs a lot to run. Whilst we've had our most successful year to date in 2004, costs have spiralled as well. There are now more events than ever to cover, and there are ever increasing server costs (just delivering the 10million plus adverts we delivered in the last week needs a considerable technical platform).

Now the ads pay for the site, pays for the staff we have, pays for events. Without you guys supporting our advertisers, they wouldn't support us, which means we wouldn't be here. If we don't have the news or content, you'll quite naturally go elsewhere.

As owner of the site, it's my job to make decisions well in advance that ensure we are never disappear. So in making decisions, I'm making them not for 2005, but for 2006.

Many companies are now setting up direct to consumer sales, and I have every reason to believe this is going to increase in 2005. As part of the whole ecommerce venture, they need to do something to keep people coming back to them. Some operate clubs, some more successful than others, whilst others announce new items on their own website. Again in principle I have no issues with this...it makes total sense for manufacturer's to do this given the market conditions.

The problem is that it steps on our toes. Whereas all the good stories used to appear in toy magazines or on toy sites, many of them are now being announced by the manufacturer on their own web presence.

There are only so many news stories to go around. Now you might say that we could just link to them, and that would solve the problem. It doesn't. I had a really productive conversation with one manufacturer about this where I explained the reasons for this, but they were both technical and financial, so I won't go into them here

So I suddenly find myself in a situation where we are competing with manufacturer's sites for news. Now of course this means we'll always lose out on the big announcements. It means the industry risking all it's publications going stale. In many cases, companies are not passing on their exclusve news as much as 4 weeks later. It also means that it makes things more difficult for collectors. I genuinely believe that most collectors use about 3 or 4 websites to give them the total picture for their segement of the market. We now have a situation where the number of sites now needed has doubled, and you might have to pay to get some bits of news that might form part of a club announcement.

At the other end of the squeeze, we have the other issue where companies only want you to use them for news. Many have asked us not to run vendor pre-order lists or ebay auctions (the first which we do run as part of our editorial policy, the second which we don't). I can understand why they'd want that, and I really do sympathise with them. A lot of the times it's to do with licensing, which can be a right nightmare, even to the extent with some movie licensing of marketing departments being unable to release details when they actually want to get info out the door, due to what the movie company deems as spoilers. Sometimes official announcements could be months off but info in the public domain, yet the moral qaundry is do you run it or not?

One of the founding principles of this site is that it should always be independent. The lines that Nomad and I love, are because we genuinely love them, not because of any behind the scenes deal. We wear our bias on our sleeve. We both continue to buy a lot of toys ourselves (too many in a lot of instances), and we make every effort to give as much attention to the latest Urban vinyl release as we do as the next wave of Street Fighter, no matter where that be in the world

My major problem for the past few months is that we go the way many entertainment publications have gone, or we breakout of this situation and risk our relationships with companies. And here's the big stinger, and probably the one area where I feel the industry has truly failed. For the last year we've privately studied the whole news market and found that it would have been overall more beneficial to have worked against a number of company wishes than work with them during 2004.

I've publically stated that I'd sooner close the site than see it go the way of some entertainment journalism, and I still stand by that. That doesn't mean we are going to the "dark side". Journalism is about a commitment to the truth, and to me that also means being true to yourself and your readers. What we're doing is trying to safeguard the principles by which the site was set up by, rather than see it become something else. And in order to do that, we need to push back.

The end result is that we now find ourselves in a position where we can no longer keep everyone happy. So what do we do? We had to make a decision where there would be someone who would not be happy. We also had to make a decision that I felt was fair. I'm not out to upset people, I'm not out to be a rebel, I'm not out to be popular, I'm not out to be unpopular. I have a business that is at risk if I do nothing. I have staff that I have to consider.

The important thing to remember is that it's not anybody's fault, it's simply the result of market conditions. We're genuinely not pointing any fingers here, but we do need to either get companies to give us a little bit more space, or we have to go round them.

I thought about this a lot, and consulted (and argued and debated)with Nomad, and we both feel that we should be as commited as possible to responsibly bringing all the news we can to our readers. Trouble, it's a very dangerous thing to go out on your own, as there is no accountability. It would be very easy for Action-Figure to go off the rails. For this very reason, we have an editorial policy. That way everyone knows where they stand, as we have a code of conduct which we will aim to stick by. It's only our policy that has changed, not our morals, and that's important for any company that knows us to remember.

With the revised site, we'll be publishing our editorial policy in full but the key points are the following
1) Information that is told to us in private by manufacturers, will remain confidential unless agreed with them otherwise
2) We will continue to respect copyright and intellectual property.
3) When information is released to retailers and/or the public domain, we will start reporting on that information (and not anything else we might know)
4) We will not do anything sneaky or underhand in order to get news / images. We will legitimately get these through honest journalism.
5) We'll introduce a Movie Spoiler Policy, in which we will keep elements we feel could be spoilers secret, even if they are disclosed to retailers. We have done things like this in the past, although we've never had it written down. My view is that over the course of the next year we'll refine this as situations arise. This should hopefully keep the licensing companies happy, and the toy companies out of trouble with them.

We welcome input into our policies whether you are a collector or industry professional

Now, why does this affect you as a reader, and why is this bad?
You need to know that there could be instances where we can't get certain pieces of news (aside from when it's exclusive to another site or magazine). We are now going to be in situation where we could be competing directly with manufacturers on news. Whilst I seriously hope that by being forward and openly discussing the issues people will undertand why we were left with no option than the one we are taking, there will be those that publically or privately diss us. I suppose they are entitled to their opinion, but please remember that it's easier to criticise than truly debate the issue at hand. We are going out on a limb here, simply because we have nowhere else to go. We feel the next year is going to be one of transition. It could be pretty tough, and there may be times where we get it completely wrong. I truly feel, it'll be a stronger site for these changes if we can weather the storm of the next year, but it's probably the most difficult path.

I know some of you will think "so what" or "Is that all?" Whilst it might not seem like a major change, it probably has the biggest reprecussions of any decision we've made in the past 5 years.

I feel sites like A-F play an important part in the market, and the data I get from many retailers and manufacturers agrees with this statement. The industry is more splintered than ever, and I feel it could suffer because of that in the long term. We at Action-Figure have to adapt to those market conditions or we die.



   

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BIG Changes at Action-Figure | Log-in or register a new user account | 31 Comments
Comments are statements made by the person that posted them.
They do not necessarily represent the opinions of the site editor.

Re: BIG Changes at Action-Figure


by McMikey (chaos041@aol.com) on Dec 18, 2004 - 04:11 AM
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I have to admit, I did indeed think at first "That's it?" But I think upon reflection, this article represents why most of us come to this site - the fact that we never feel lied to on this site, and genuinely appreciated as readers here. I kind of see this article as a promise to continue to generate that feeling, despite market changes that could make it difficult to do so. Since it's entirely unnecessary to do that, Adrian doing it anyway just to let us know, as readers, what to expect and how the site will be operated in this market, says a lot to me as a reader here. Letting us in on a policy decision like this, even if it ends up not effecting us as readers in any way, makes us (well, me at least) feel truly like a part of this site, and that is why I keep coming back here and why I will continue to do so.

Re: BIG Changes at Action-Figure


by presterjohn (johnwebbesq@aol.com) on Dec 18, 2004 - 04:22 AM
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To be honest Adrian I have never thought your respect for some manufacturers has ever really paid off on this site. Ever since I have been using this site you have alway been ramrod straight in your dealings with manufacturers and yet it rarely seems to have done you any good.

Julius Marx of Action figure Times seems to be the conduit for anything Toy Biz announces or does for instance. Even Fwooshnet gets more more posts from Jesse falcon than this site does. So why the loyalty to them? I suspect that it is the same for other sites.

If they pick and choose how they deal with the likes of you, then why should you operate differently? True Jounalism (in my opinion) means going out and finding the stories not waiting until someone in a suit tells you, you can print it!

As for manufacturers having sites and forums of there own, as you realise more than most, they take a heck of a lot of work to get right. Only Spawn.com has a truly good site in my view. Art Asylums is a mess and SOTA bless them seem to be struggling with theirs as well to some degree, To name but a few.

  • Re: Re: BIG Changes at Action-Figure by Archrivals on Dec 18, 2004 - 06:38 AM

    • Re: BIG Changes at Action-Figure


    by Zaphod_Beeblebrox (dogma173@aol.com) on Dec 18, 2004 - 04:33 AM
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    Adrian:

    This site is the most welcoming, friendly, and fun toy site I've ever seen. AFTimes, RTM, Figures.com... they're all good, but I think this is best. That is mostly because of the community; still, I think it's good that you do whatever is necessary to keep this site going. Thanks for all the effort, and keep up the great work.

    Re: BIG Changes at Action-Figure


    by Deathbunny32 on Dec 18, 2004 - 04:47 AM
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    I have been reading this site for about 2-3 years now, and it is my main source for information. Granted, some of the information comes out later than the forums/the sneaky sites, but for the most part, this site is what breaks down the news for me. Figures, AmericanDreamComics and RTM are also pretty good, but this is the main site I use. I do hope that these changes won't affect anything.

    Re: BIG Changes at Action-Figure


    by moldie13 (monkeycheese@beavernet.net) on Dec 18, 2004 - 04:53 AM
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    amen adrian.

    i'll back up the decision to operate honestly and independently 'till the day i die.

    i'll stay as long as i can, and i hope all the rest of my friends will too.

    Re: BIG Changes at Action-Figure


    by gammabrain on Dec 18, 2004 - 05:03 AM
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    If you cant, I hope othe readers can, finger point at what companeis are releasing news before you? Like the poster above mentined only mcF has a decent site and if can pull out of Toy Fair and stil sell toys I guess he can do anything he wants...bless him!

    But everyone else? Nobody else really has a good site and I'm sure they all would love to post on AF - I come here first everyday to see what new stuf f you have posted and with RSS you will get even better coverage - I'm not frekaing going to each site to see the news - I get it all from here or one of the others.

    But I do understand what you are saying - I find 3 different stores on 3 different toy sites - I think that if you pushed your visibility level a notch higher it would all turn for you.

    A-F.com the magazine.
    A-F.com the show/.
    A-F.com columsn in other magazines.

    Lots of ways to defeat the others and bring the news back to the place it should be - HERE!

    Re: BIG Changes at Action-Figure


    by Darkholm on Dec 18, 2004 - 05:21 AM
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    I would like to say a few things in response here. First I understand alot of your views adrian. I am a setup man at a wire factory and without getting technical, I have to make sure about 12 to 17 people have something to do every day. If something goes wrong or I miss something I own up to my mistakes and don't let the operator get blamed for it. Balance is a hard thing to come by some days and this site does a good job all the way around. It's nice to see you stick to your guns and honesty isn't outdated just forgotten from time to time. Thanks for the heads up.

    Re: BIG Changes at Action-Figure


    by ThePreacher on Dec 18, 2004 - 05:33 AM
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    Some time back, I first came to this site for the Toy News. And I still do. But I STAY a member and check the site (and Forums) almost daily becuase it's a FAMILY. Rough around the edges, sure. But there is nowhere else on the entire Net that I feel at home and as welcomed as I do on Action-figure .com It's a clubhouse. The News is great but the camraderie is the glue that holds it together for me. Sometimes i'll see news on another site before I do here....but so what? I've seen the commitment that Adrian and Knowmad have to this site, it's members and the products we love (and sometimes hate). I'll be a member till the stars fall or I get booted.

    In all honesty, I was thinking yesterday that it might be an announcement about some kind of monetary membership thing. And I will honestly say I had made up my mind to pay that price if that's what it took to keep coming here day after day.

    Bottom line....

    We're with you for the long haul, Adrian.

    Re: BIG Changes at Action-Figure


    by nagauthier on Dec 18, 2004 - 06:18 AM
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    I was expecting worse. Does this mean that people will be censored if they get early news from less ethical sources and post it in the forums?

    And I know it's business and all, but I say screw the toy companies that are being difficult. They should be kissing Adrian's ass and ours' too. We don't buy their products, they make no money. Talk about biting the hand that feeds you.

  • Re: Re: BIG Changes at Action-Figure by adrian on Dec 18, 2004 - 11:29 AM

    • Re: BIG Changes at Action-Figure


    by dewwars on Dec 18, 2004 - 07:26 AM
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    You have brought more to collectors and anyone ever has! While staying truthful with the manufacturers!! I will stay with this site forever! One of the best goll darn sites EVER!!!!!
    Take the time to get the site back and running in tip top shape!!! I will be here when it is ready to come back online!!

    Re: BIG Changes at Action-Figure


    by Joseph (joseph@southernisland.com) on Dec 18, 2004 - 08:12 AM
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    This site has always been one of the best sites for interesting articles and great fan interaction. This article has really moved me and I look forward to all the changes you have in store. As Southern Island moves toward manufacturing we promise to keep true your vision of journalistic integrity. We are thankful for such a great place to meet and share our ideas with fans.

    Re: BIG Changes at Action-Figure


    by kanepanama on Dec 18, 2004 - 08:39 AM
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    the way I see it?

    Business as usual.

    Good journalism expanding to all reaches of the industry.
    We come here because you keep us inform as good as you can. We all know that in your head you have lineups and announcements that you cant disclose because you have been told not to. We all know and accept that. We dont push for you guys to disclose anymore than what you can without getting in deep trouble. Trouble that would ultimately affect ourselves the readers. If you guys get scolded for breaking a secret, chances are you wont get in on the next big release and this would only hurt ourselves.

    You guys are the top site in toy news. That's a fact. No other site covers toys so professionally and accurately. Keep doing what you feel is right, because that has helped you and your staff (do those guys have names? I only know you and Nomad) to build the one stop site for toy news.

    We dont say this enough, but you guys deserve a big pat on the back.

    Re: BIG Changes at Action-Figure


    by gnomekop (gnomekop@enchantedforestpd) on Dec 18, 2004 - 09:30 AM
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    Good on ya Adrian, Nomad and Co :)

    Stick to your guns. The reason why I keep coming here for news is because you guys deliver reliably - and that includes speed. My profession has me dealing with news releases every so often ("Turbo Troll is on the loose again" sorts of things), so I know how that goes - you guys only get to play with what you are given. And that can be a rough deal. But this site is good about getting the information out there to the public, and that is invaluable.

    I, for one, am very GLAD to see the change in policy. When we saw So-and-so's 'insider information' about the fate of Hulk Classics/Marvel Legends, etc. it kind of stung to see that posted as a big headline. Was the information factual? true? It didn't really matter because it wasn't official, so it was just a rumor. Not "news". The same is true of some other 'rumors', even ones that may be true, that have floated around recently. I really don't like seeing rumors being anywhere near the same heading as factual information disclosed from the company.

    To a lesser degree, even putting the weekly sales from the sponsors in the same heading as news articles kind of bugs me. I can deal with reviews, interviews, and other such content that comes from the community - to me that is clear what the intent of the piece is and how it should be viewed.

    So keep up the GOOD work team. This is an asset to the community :)

    BTW - while you are mucking about in the database, any chance you could set it up so that articles can have multiple-categorization. Like that "Lord of the Rings Minimates" would come up under the categories movies, literature, and minifigs? I'm just saying 'cause I'm an organization freak ;)

    It is kind of funny, but I will have been registered here for 3 years next month - I've been here longer than Nomad! ;D

    Anyway, I've talked your ear off long enough. I've got a lawn to protect. Thanks again.

    Re: BIG Changes at Action-Figure


    by BUHBUHRAYSPIDEY on Dec 18, 2004 - 11:09 AM
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    This site is the best toy site out there - seriously

    If funding becomes an issue - im willing to paypal you some cash

    Re: BIG Changes at Action-Figure


    by Atomic_Puppy on Dec 18, 2004 - 04:01 PM
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    I've been registered to this site for just over a year but been reading it for about three...

    I love this site because not only fans get to voice their opinions but because of the fine, FINE job that Adrian, Nomad and the readers do to keep the information at a high level of integrity.

    I am really happy that the staff is taking this new approach. I have read several articles by Nomad and Adrian in which you can palpably feel the restraint in what they wrote because of what undubitably was the fear of pissing off some clown in Mattel or Toy Biz. This is the only site that has any validity when it comes to breaking news or simple trends of the industry, going the Julius Marx way with the kiss a-s-s approach does no good to anyone as well as the approach many others do of just keeping a toy website as a part-time hobby.

    I will be honest in one thing, I read many other toy websites besides Action-Figure.com. With that said I have to admit that every other website is just basically a way to compare their meager content compared to this site. Yes, you can get some little bits of informaiton in other sites that probably Adrian and Nomad missed but that's it.

    Action-Figure.com is my favorite website on the internet... This is coming from a Financial Analyst in his late 20s working for a fortune 500 with enough dispossable income to buy toys to fund a rebelion in a small African country.

    With that said, toy companies are going to have to start realizing that this is pretty much the centralized location for collectors in the internet. This is not just because of the articles but because INTELLIGENT members of the site react INMEDIATELY to any collecting announcement made which, the companies involved in said anouncement can use to gauge how an idea that is still in concept stage will fare in the market.

    I am sorry you toy companies out there but if you want to survive in the future you can no longer rely on stock orders from some idiot purchasing manager at Wal-Mart and Toys R Us. You are going to have to go to a website such as Action-Figure.com and pay attention to reader feedback. By that, I am talking about visiting the Marvel Legends boards of AFtimes.com which is filled of the lowest IQ members I've seen since I passed by David Duke rally (he is an EXTREMELY racist politician) or one of the four billion Star Wars websites for which their member's wills have been broken by the marketing terrorist that is George Lucas and only post how awesome the latest turd holding a lightsaber is. Pay attention to REAL journalism websites that cover toy lines respectfully. In my opinion only Action-Figure.com, Rebelscum.com and Sirstevesguide.com are the only ones that do the job right.

    Go on Adran, Nomad and gang. Give them courtesy when these toy Nazis show it and give them hell when they don't. I'll be right be your side every step of the way.

    Eddie
    aka: Atomic_Puppy

    Re: BIG Changes at Action-Figure


    by Anonymous on Dec 18, 2004 - 04:27 PM
    I just created an account to post a comment because I'm a little disappointed and maybe a little excited about your posting. First off, I'm a daily visitor of A-F and proud supporter but think this is a mistake. I saw you're site more as a blog like Engadget and Gizmodo. For you to transform into the snoozefest Figures.com has evoled to is disappointing. Be cutting edge and guide the toy collecting community out it's current state of staledom! Hang your balls out there man and bring the stories and rumors people are dying to hear! Talk is what this community is all about and why A-F is the premiere toy site. For you to change it to press releases you received impersonally via email is sad. Hell, I'm sure it ain't to hard to get on their email list. Gmail Notifier can be of actual use!

    I understand business is business and also don't see too many manufacturers advertisements on your main page so I'm guessing the plan is to bring them back. I just feel if you do, someone else will be kickin it blog school which in makes it exciting to hear more criticism about the crap put out there. Aside from forum talks, no one else delivered like A-F did. You made your choice and either way I will be a steadier visitor than other toy sites but I will have a more watchful eye for the truth. [email]null[/email]

    Re: BIG Changes at Action-Figure


    by spike on Dec 18, 2004 - 05:16 PM
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    I've only posted here a few times, but I read here multiple times every day. Two or three years back I was just lookin for star wars stuff on the net, but you guys showed me so many other liscences that I now know and love, and thats why you guys are great, you keep on providing the best news, all the time, for every liscence.
    The bottom line is, if you have to hold back on half the news you know, it will still be ten times better than any other site.
    Thanks A-F for all the great news, you'll always be the best.

    Re: BIG Changes at Action-Figure


    by The+Hitman on Dec 18, 2004 - 09:42 PM
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    This is by FAR the best toy site on the net that I've seen. The editors and staff are VERY responsive and the respect, usually earned, sometimes not (read: ToyBiz) they give companies is fantastic.

    As a website, it would be easy to fall into the trap of crapping on everything people/companies do. This site doesn't do that (sometimes the posters do, and I'm no exception), and it is a breath of fresh air.

    Keep it up.

    Adrian...


    by adamania on Dec 19, 2004 - 02:31 AM
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    ...this site has allowed me to hear from and respond to like minded individuals who all love action figures, whether 3&3/4", 6" or 12", in a muture and sincere fashion for more than three years. I have full faith that the A-F staff will continue to make this the best site of it's kind, period.

    Peace, and may our only Quarrel be the one in Action Force.

    Re: BIG Changes at Action-Figure


    by gorgon on Dec 19, 2004 - 01:34 PM
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    this site is great, like others have said, this too is my main source for A-F news

    While your about to fix the site, perhaps you can also fix up the way the forum is set up? that being the main reason i never post on the forum here to start with. Something in the lines of how fwooshnet forums are done is my idea of a cleaner looking forum.

    Re: BIG Changes at Action-Figure


    by phulboss (phulboss@phulboss.com) on Dec 19, 2004 - 03:09 PM
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    as part of your international audience, i believe that action-figure.com is the closest source available to us with regard to 'exclusive' news (however late), because we often do not have memberships to the manufacturers' collector clubs to start with.

    i still think that action-figure.com is the best source for toy news on the entire web. i have been visiting this site religiously for well over 2 years and i believe that i will still do so regardless of the changes.

    keep up the good work adrian, nomad, etc.

    Re: BIG Changes at Action-Figure


    by frascomortz on Dec 19, 2004 - 09:01 PM
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    Keep up the great work guys, we know you won't let us down. A lot of us are with you, whatever happens. :)

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